Online store and social networks. How to attract an active audience?

Question

Facebook

Good day everyone. There is an online store. Sales are going well, but I would also like to use social networks to attract new customers and get feedback from them, in order to collect feedback and recommendations on various services and products.
To do this, we have pages on FB and VK, as well as a twitter account. How can these social resources be managed and promoted in the most effective way? Interested not in the number of new subscribers, but their quality.

Answer 1

If quantity is not a priority, then try targeted advertising and the exchange of Vkontakte sites. That is, the official advertising opportunities that the network gives you should be enough to attract new users.
And so focus on working with current customers. Notify them about the presence of your pages in the networks. Place information about it in a conspicuous place on the site, give links in mailing lists.
Start working on feedback on your pages yourself - open the relevant discussions if they don't already exist. Write yourself reviews and / or questions yourself from third-party accounts, ask your friends. It will be easier for users to join existing discussions.
Make some kind of product exclusive for users of your pages on social networks. You can either organize promotions only for such users, or organize a sale of some kind only on the pages there, or create a discussion on the development of a new product line.
Track social media mentions of your brands and products of your type, especially on Twitter. Join such discussions, resolve issues, invite to your site. There are a number of specialized services for constant monitoring of mentions. For example babkee.ru.

Answer 2

1. Make promotions for every holiday and advertise them through social networks. We have a lot of holidays :). Example: on Valentine's Day, make a special offer for lovers, you take the appropriate targeting in the ad settings and show ads to the appropriate target audience. Thus, firstly, you can really sell, and secondly, many potential buyers, if they don’t even buy this time, will probably like the page and will definitely buy something next time.
2. Write (yourself or outsourced) interesting reviews about your products and post them in your accounts + be sure to enhance (advertise) them using social networks

Answer 3

Product sweepstakes, contests, targeting, website banners, discounts for group members...

Answer 4

What products do you sell through the online store? If you have a b2c business and the goods have some kind of personality or emotionality (well, that is, not bricks or concrete mixers), then try the socscan.ru service to attract customers. He is looking for VKontakte questions and wishes of people about goods and services. Works well in areas such as wedding dresses, watches, travel services, photographers, etc.