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How to reduce the number of non-targeted applications in facebook advertising?
The bottom line is that I created an ad in facebook bussies, a type of lead generation. Applications are automatically created in the CRM, after calling it turns out that the share is not the target 20-30% (that is, they say that they did not leave the application either by accident, or the children indulged). The statistics are correct, I listened to the recording of conversations myself. How to fix 20-30 percent is a lot.
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In fact, it's not even a bad result. You won’t be able to get rid of it, but you can fine-tune the target audience in the advertising campaign.
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