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Methods for finding clients for an IT company in a foreign market?
hello, who can share their experience in finding customers for servicing their PCs and setting them up in a foreign market? Is the specificity very different from the local one. Do clients work more on referrals (recommendations) or is it possible to attract a normal amount of clients for an IT company from advertising?
The IT company is engaged in setting up PC programs and administration.
Tell me more or less effective options for finding customers in the foreign market.
At least a few.
Thank you.
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1. Dumping
2. Quality work in conditions of dumping.
3. Professional team
And you will receive your recommendations))
To find clients, you can use:
- exchanges like Upwork .
- An English-language LinkedIn profile with a premium account (so that you can send more messages), participate in discussions in profile groups, write useful articles for your target audience. You can use advertising on LinkedIn if you wish
- live participation in industry and profile conferences - meeting the right people, making and maintaining contacts, your stand, speaking at conferences.
According to the recommendations, they work not only in Russia, but everywhere. Whatever promotion method you use, it will require not so much money as time. Since you are selling your expertise, it will still need to be proven. Either - a cool profile on some exchange, where the company profile will have a lot of reviews, or - investing time in writing useful content that will show you as an expert, in creating videos, podcasts and all that is called content marketing, or - in making personal connections that will bring you sales.
Paid advertising will help to overclock all this, but nothing more. You need to advertise something (I have encountered this more than once in my projects), and if this “something” is not clearly formulated, not presented in a beautiful and understandable wrapper (a portfolio with a high rating and reviews on the exchange site, pumped accounts with reviews and comments in social networks, a pumped-up personal account of the founder in one or more social networks, such a personal brand of the founder that he was called on TV to give interviews, so that he had publications in the media), then most often there is a drain on advertising budgets, unfortunately . This is something that I have seen on more than one project.
At least the region is indicated. Everywhere has its own specifics.
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