Marketing strategy for an IT company, how to work out?

Question

Search Engine Optimization

Hey! Not so long ago we opened a software house and we need to develop a marketing strategy and, accordingly, an SEO strategy. Some time ago they did a canvas business, so there is basic information. Before training with a marketer, we want to internally develop some basic vision of our strategy, hence the question: Who can advise materials on this topic? What methods exist for how to conduct such a meeting?
Thank you.

Answer 1

The question about materials on the topic is interesting, given that we are on Habré and there are a lot of suitable materials, cases!
In general, to be realistic, many do such things, but who sells? Anyone can really sell if he convinces the client of his competence. If there are cases, a cool portfolio, then it’s easier, but will it convince the client?
See who your client is. Now more and more companies are starting to maintain a corporate blog, it is possible on Habré itself, on its website, on some specialized media. All places where potential customers sit should be processed according to the content plan. But it's a game for the long haul, just like SEO. Given the competition, good luck :)

Answer 2

Yes, Habré is full of information on the topic