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If you look at a white background, it is associated with something clean and shiny - a washing machine, napkins, tablecloths.
Good: "Orange slice" and dark blue lettering go well together. Additional colors are not needed.
Bad: Circular gradient at different levels, the tint needed is not red, but blue (slightly lighter). Different levels are annoying. The purple tint in the center of the gradient "softens" the lettering, although a selection is needed.
Note: This inscription and impressions are only valid on a white background (bright white). On any other background, the logo will look like shit.
I don’t have any thoughts at all ... I was stupid for a minute ... The
letters are thick, dark and the gradient is soporific ...
+ it would be nice to color the rainbow itself (at least 3 colors)
Yes, with these spots on the letters, the main problem, as for me. Try either to pick up a normal fill color or a nice gradient.
Looks like a toothpaste logo. That's how I see this inscription on the tube :)
Tell me, what do you associate this logo with, apart from the well-known reality of its use?
To evaluate logos, like any other corporate identity product, you first need to understand what it is all used for ...
As far as I can see: an inverted image of a contact lens + the word "rainbow", typed, probably in Pump Bold font .
The circular gradient, as already mentioned above, is terrible.
PS The use of the logo for washing powder in this form means that after washing there will be stains ... circular -)
A rainbow doesn't look like a rainbow.
Make more varied colors and you can completely paint and varnish products.
Comrades, those of you who were born in the USSR should remember the Raduga TV, and so the logo and execution are exactly at the same level.
The first opinion is a very weak level. A lot of copy-paste, a couple of types of gradient ... in general, not a "rainbow".
Special did not read the comments above ...
The first association is the production of light bulbs in Russia.
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