Linking a site to a region in Yandex. Is this the norm?

Question

Search Engine Optimization

Filmed for a potential client the current positions of the site for key queries. Interestingly, in the all-Russian search, the site has zero positions, and in its native region it has 20-30 positions.
Is this site linking normal? Will it not affect anything?

Answer 1

Is this site linking normal?

Yes, if the site is regional. But if a site with a com domain provides services all over the world, but is tied to the Ryazan region, then it’s not the norm.
How about nothing? You yourself wrote that positions differ regionally. Or what are you talking about? It won't affect global warming.
what about the client?

Answer 2

If he sells to the whole of Russia, this is an ass
. If only in his region, this is also an ass, but a little less

Answer 3

Need to make a fixed menu

position:fixed;
"css tutorial" is called
jquery tutorial here. We catch the scroll event, check the offset if it is greater than 0 - we change the class. In css, we hang anything on this class, including changing the background.
For example:
https://jsfiddle.net/rzqcwzrh/9/

Answer 4

jsfiddle.net/adamb/F4BmP
codepen.io/senff/pen/ayGvD

$(window).scroll(function () {

        var ControlDivTop = $('#cs_controlDivFix');

        $(window).scroll(function () {
            if ($(this).scrollTop() > 50) {
               ControlDivTop.stop().animate({ 'top': ($(this).scrollTop() - 62) + "px" }, 600);
            } else {
              ControlDivTop.stop().animate({ 'top': ($(this).scrollTop()) + "px" },600);
            }
        });
    });

Answer 5

Good afternoon.
For the block that contains the menu, the css style is position:fixed
To change the color, track the page offset with jquery. Changed by the specified amount - change the background of the block with the menu.
Something like this.
In general, open the source code of the site and see how they did it.

Answer 6

background can be changed not necessarily JS. You can keep track of the :hover pseudo-element like this