IT marketing, what to read?

E

ev_korolev2014-07-30 08:47:44

Books

ev_korolev, 2014-07-30 08:47:44

Hello!
There is a great desire to learn the basics, and in the future, the subtleties of online marketing.
SMM, SEO, E-mail marketing, conversion, credibility, virality, contextual and teaser advertising. Maybe I missed something, but still, what would you advise to study on this topic?

Reply

Answer the question

In order to leave comments, you need to log in

3 answer(s)

S

Sergey, 2014-07-30
@butteff

Forget it, this is the bottom level of housewives, which boils down to "buy links" and "calculate the funnel from advertising in contact." Serious people with higher education and serious experience in marketing and sales are invited to serious projects. so just read books on economics, marketing, business. This fundamental knowledge is important, and SMM, SEO, SMO and other are just tools, of course, they have their own characteristics, but it just comes with experience or is mastered in 20 minutes on Google. IMHO!
I would recommend McConnell's Economics book on economics.
Marketing - Fundamentals of Marketing. Short course. F. Kotler (this one was advised to me by a good teacher at the institute)
Good luck and success.

M

Mikhail Lyalin, 2014-07-30
@mr_jok

And "marketing" in the network to which your resource will be tied?

M

Mike Butlitsky, 2015-11-09
@goodprogrammer

Study specific examples of specific companies, not general motivating words.
For example, there is such a case www.youtube.com/watch?v=mIsz9AvSFwI