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Is there any benefit from merging sites?
There is a client, a construction company, which makes a separate website for each of its new projects. And of course there is the main site of the UK itself.
And there is an idea of combining all sites into one network, under one domain and different subdomains.
What are the pros and cons of this approach for SEO/SERPs, or whatever?
PS All projects are focused on +- the same region.
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Is there any benefit from merging sites?
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