Is the price in YAN usually lower than on the search?

Question

Yandex.Direct

Good day. I have never set up YAN, but on a new project, the price of search is very high and I think it will not pay off. Tell me, according to experience, the price is by how much% lower? And is it even lower?

Answer 1

Yes, usually in YAN the cost is much lower, the competitiveness is not so felt and a large coverage allows you to reduce it. But the quality of traffic and conversion are also often lower. Still, the audience that came from the networks is not as hot as from the search. Although for some areas (especially in the case of more "emotional" goods) it is the other way around.
Campaigns in YAN also need their own approach, customization and optimization, then you can significantly expand your ability to attract customers.

Answer 2

Basically yes, below. But there were cases when I took out clicks of 0.5-1 rubles for their search, while in YAN clicks started from 2-3 rubles, though. Therefore, you need to look