Is SEO Enough?

Question

Search Engine Optimization

DD, in short, the question is whether a company (not large, staff up to 300 employees) needs an Internet marketer, or SEO will be enough (he is and, in addition to his direct duties, is also engaged in analytics),
this company already had employees who promised her to promote her online through various channels, but the money spent on wages and advertising companies did not pay off.
The company has 3 online stores, 2 of them bring a fairly good profit, 3 is not clear.
Business is more focused on b2b, so social networks do not bring a big impact either.
If you had experience, tell me, for a marketer, they can allocate, say, $ 1k for full time to the office, but in fact he will not have a full-fledged team, only a developer, SEO, content, I’m trying to point out to them that they will get into trouble again and lose both time and money and that it is more expedient to use these funds on already used promotion channels that have been working for years and bring traffic rather than looking for an average marketer with unclear prospects.
Please tell me, maybe there were similar cases in life

Answer 1

you understand - it would be the case, but the name will be found on the
Internet - this is a marketer in 2000, when Yandex did
EVERYTHING already on the Internet now, covidla also helps,
therefore - either the person KNOWS what to do, with deadlines, estimates and returns,
or at least a sign on him put on "worked at Google when there were no windows" - it will not help much to
hire a chela who will arrange what for what and outline market shares - it is necessary, but in general the owners should know this

Answer 2

First, they need to decide what they want from an online marketer. The staff of the company does not say anything (working in a company of up to 50 people only through its own channels provided a monthly retail turnover of 14 million), the specific direction is important and how developed it is on the Internet. Those. How much does the internet play a role in sales? Or maybe you have some kind of super-narrow product that is better sold by active sales than by marketing.
Now I myself am an Internet marketer in the company, however, we have 300 people, this is only in my office, and there is a branch network throughout the country. The company is a distributor, it works only with wholesale, but it is engaged in B2C promotion for exclusive brands. So I'm here in general the only specialist in Internet promotion. No SEO, no developer, no content. And nothing, the movement is on. It seems like they have already thought about analytics, after two years of my being here. I know very few companies that actually have an online promotion team.
To go in cycles in "stable" promotion channels is extremely stupid. As new channels appear, the old ones dry up. Accordingly, if you do not use any channel, then competitors are skimming the cream there.
Another thing, it is now difficult to find an Internet marketer. A lot of pseudo-marketers will respond to the vacancy. Well, those characters who attended a direct course in BM, a seminar on SMM, etc. and pretended to be a marketer. And also participants in the courses "Internet marketer in 2 days" and the like. We need to look at the proposals of the candidates. A good specialist will not have one solution for all problems. Like, for example, Instagram SMMs, this is a must-have for everyone.
Separately, I want to mention SEO. It is necessary, but it is not a panacea for everything. SEO has two important disadvantages - the long-term result (although the effect then lasts too long) and the lack of guarantees for the result. You can dig a lot of money, do a lot of work with the site, and never get to the TOP, simply because not only such smart and actively working on SEO competitors have more first page results. In turn, for example, target or direct gives results now and always. Simply because there are very few directions on which a huge company will sit, collecting all the paid traffic. Although even here there are difficult and expensive topics to promote.