Is it worth creating several landing pages for Yandex.Direct?

Question

Yandex.Direct

Hello! Available: firma.ru real estate agency website ,
kvartira.ru apartment landing page and dom.ru house landing
page Let's say Novosibirsk. It is planned to advertise a landing page for kvartira.ru apartments with requests: - buy an apartment - sell an apartment
Question: is it worth leaving the competition for requests for the main site and landings (but placement in two places) or is it still better to remove competing requests from the advertising of the main site?
Thanks in advance!

Answer 1

If you manage to hide from Yandex that the ad comes from one advertiser with one assortment, then I would recommend leaving several sites in the search results at once. With the new auction, you will not have strong competition for yourself, but you can make a larger audience coverage. But still, in this case, I recommend placement in different blocks, for example, landing pages in special placement, the main site in guaranteed impressions.