Is it profitable to offer alternatives to visitors of an online store?

Question

Search Engine Optimization

The online store offers products from several competing brands. As a rule, products for approximately the same (but often at noticeably different prices, although not always) solutions to the same problem are in the assortment of several brands at once. When a person looks at or orders a product, you can automatically offer him some other one to look at - is it worth offering the same thing, only from a different brand? Intuition tells you that it’s not worth it (why drive a person into a stupor of choice when he has already chosen something?), but maybe it’s worth it? What do statistics and experience say?

Answer 1

It seems to me worth it, you then give the user the opportunity to choose something else that, in his opinion, will be better. For example, I look at the Philips multicooker, but the online store offers an alternative to the Polaris multicooker, and according to the description they are the same and the cost is almost the same, but I liked the option that the store offered more. And I will choose accordingly.

Answer 2

The more choice, the better. On the other hand, the greater the choice of the same alternatives, the more painful the choice. The conclusion is to offer different alternatives, with different capabilities and specifications.

Answer 3

it is more profitable to offer along with justification not only by price, but also by important differences;
the client appreciates attention and having a choice

Answer 4

It is believed that it is beneficial, but this is not always the case. For such things, A / B testing is very suitable - it will definitely show whether and how profitable it is. This is provided that the flow of visitors is predictable and relatively constant.

Answer 5

Worth only in the product card.
(only! not at the stage when the user clicks "Checkout")
BUT! Only if you TOTALLY compare offers on SEVERAL characteristics, and not just those close in price.
It will be a plus if you include here both the opinions and the choice of the audience: product rating, brand rating, number of product card views, number of orders, etc.
Those. parameters that are as close as possible to the current product and as high as possible in terms of demand and rating.
This will be a sign for the buyer that the system has taken care of him and offered a better product from the available range. And he will return more than once to such a store.

Answer 6

Unfortunately, no one here can give you a reliable answer. You will ask: “Buy it?”, They will answer you: “Of course, we will buy it! The right thing, ”and they will answer with all sincerity, but in practice they will pass by, because the thing is, of course, necessary, but there is no free money now, and the old thing is still working, and in general I just came for another. This issue is discussed in detail in the book “Clientology. What your customers really want, F. Graves. You should not ask the buyer what he wants and how he will be better - just implement on a feasible scale and test. What is most likely to work is related products, as has already been correctly noted here.