Is it possible not to show direct ads to those who have achieved certain goals in Yandex.Metrica?

Question

Yandex.Direct

I don't want existing customers to see my contextual advertising if they are already using my site.
Is it possible to stop ad impressions for those users who have reached a certain goal in Yandex.Metrica?

Answer 1

Yes. Create an audience in the "Audience selection criteria" section, where you specify the goal from Yandex.Metrica. In the campaign settings, create an adjustment for this audience with a value of -100%.