Is it bad when people come from search queries that are different every day?

Question

Search Engine Optimization

That is, some are the main ones (10-15), for example, 20-100 people go through them, and the rest of the requests are constantly changing and one or two people go through them. And there are a lot of such requests - the bulk. Tipo low-frequency requests.

Answer 1

It's perfect.

Answer 2

I would be more concerned about how people leave rather than come, how much time they spend on the site and whether there are repeat visits.

Answer 3

The situation is absolutely normal - it happens on all sites.
Check through Yandex metrics whether there is any benefit from such transitions:
- adding goods to the basket
- viewing important information (contacts, payment / delivery terms, etc.)
- other useful actions
Accordingly, you will understand whether such traffic is useful or not.