Initial promotion of the project

Question

Marketing

Imagine that you have launched your web project. But it is still completely empty, and there are no users on it. So how and why to attract the first visitors? Pay for advertising right away, or first try to promote yourself? And is it better to start promotion immediately after the opening or some time (how much more effective?) Before it opens (leave your address and we will inform you about the opening)?

Answer 1

1. Add yourself to Yandex Web Master, to Metrica, to Google Analytics. provide your xml sitemap
2. Get promoted on thematic forums, contact groups, livejournal, tweeters, etc. at the same time, you will increase the link mass
3. Context for ultra-cheap 1-4 cent keys, maybe cheap banners for thematic resources, through services like rotaban.ru ( www.rotaban.ru/?a=koroho ) (choose sites with at least 10 characters, wide and large banner sizes, no more than 50 rubles, and with more than 3,000 impressions, for example, there will be a lot of them, believe me.)
And then, when an audience appears, you can drink kefir in a glass and smoke hunting sausages in the Canary Islands and remember me

Answer 2

I think the answers to the following questions will help clarify the picture.
From the user's point of view, what functionality of the project is worth it to register there and spend time on this site. Why is this site better than many others? So far, it is a new and unexplored place that needs to be dealt with, wasted time, and it is not known whether it will be of any use.
What in your site/project can arouse the curiosity of a sophisticated user? What is its “trick” that users themselves want to tell each other about?
Word of mouth works much more effectively than contextual advertising on Google.

Answer 3

Write an interesting article about him on a visited resource. For example on habré.

Answer 4

Asked the same question. So far, I have only agreed with one regional news site about the announcement of the service.

Answer 5

And what is more effective: start promotion immediately after launch or collect addresses before launch? And is it better to do open registration or by invites?

Answer 6

I support the question. I myself recently launched a startup, but I don’t know how to promote it ...

Answer 7

On the points:
- Through friends,
- Through forums where you have "weight",
- Through blogs, where you have "weight",
- Through social networks.

Answer 8

And what if you print 1000 cards with a link-enticing inscription and distribute them to students at the universities of the city.