Indexing by search engines of goods from an online store on the REST API?

Question

Search Engine Optimization

Indexing by search engines of goods from an online store on the REST API?

Do search bots make ajax requests to get page content?

How to make the goods indexed and the robots see the content of the page if the online store is written in rest api?

Answer 1

You need to properly set up the process of translating JS code into standard HTML code that is understandable for search engines. That is, in order to give the search robot content in the right form, it is necessary to render it.

If you need indexing in Google + Yandex and a large project is planned - We use SSR.

The elements below must go into rendering without fail and be available immediately, at the “cold” start of the page.

• Standard meta tags (Title, Description), subtitles (H1-H6), all other meta tags (meta robots, canonical, etc.)
  
• Graphic information, with all meta tags (title, alt, etc.)
  
• Links on pages, both internal and external, with all attributes (eg index, follow, etc.). Links should be used only in a href format, no onclick
  
• The text content of the page with the formatting used (paragraphs, subheadings, etc.). !Important. Make sure there are no code comments in subheadings, text (often happens on ReactJS)
  
• Menus and additional navigation elements - breadcrumbs, additional blocks with links to sections, pages, etc.
  
• Micro markup: OG markup, breadcrumb markup, book markup, contact markup, etc.
  

Verification and testing

• View as GoogleBot in the Google Webmaster Dashboard.
  
• Crawling tools - Comparser, ScreamingFrog.
  
• The search operator site: matches the exact phrase on the page.
  
• Google Chrome 74 (when using WRS).
  

!Important . Do not forget that anything can break at any moment, and it is important to notice it in time. When the pages fall out of the index, it will be too late.