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In what program or with the help of what technologies can you make a "live" background of the site, as in the example?
You need to run a video in the background as in the example ....
special.habrahabr.ru/airbnb
Is it possible to convert any video file into a file suitable for such a background live "substrate" for the site?
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Start with the <video> tag , continue with the positioning of the elements on the page, finish by converting the video to mp4 (h246) and webm (you can use ffmpeg or avconv for this - it's quick and easy).
Google the video tag for html5:
<video autoplay="" loop="" poster="img.jpg" id="bgvid">
<source src="homepage.webm" type="video/webm">
<source src="shutterstock_v3702740_4.m4v" type="video/mp4">
</video>
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