If the mechanism for selecting YAN advertising sites depends on achieving goals on the site, then is it of great benefit and how to choose goals?

Question

Yandex.Metrica

As far as I understand, Yandex Direct should increase the personal rating of the sites from which there were transitions with the achievement of goals on the site - does it really work this way and how useful is it? What are the best goals for this, except for filling out a form on the site or a call fixed by call tracking? If the goals associated with calls or forms on the site are not often achieved, then what are the options for goals that would indirectly indicate that people are interested in services and whether it is worth inventing and creating such goals in order to have bad non-disconnectable sites like would Yandex pictures lose their rating and be eliminated against the background of other sites?

Answer 1

Yandex.Direct really regulates impressions on sites. It does this by applying a coefficient to the assigned bid, due to which the actual price charged may be lower or even significantly higher if Yandex considers that the site has a high conversion potential.
If the main goals of the site are not achieved so often, then you can use micro goals - intermediate steps on the way to the main goals. For example, starting to fill out a form, adding an item to the cart, or going to the Contacts page.
But even if you do not set goals at all, Yandex uses its own internal engagement indicator, which determines the user's interest in pages based on many indirect indicators that do not include achieving goals.
Although if the target site is a one-page landing, then it will be difficult to track any activity and interest of users if forms are not sent and calls are not recorded.