How to win positions above a competitor in the region?

Question

Search Engine Optimization

Good afternoon,
We are a trading organization, there is a competitor in the market in our city. He has been working longer than us, so all the main requests are located above ours. Our site is made on a tilde, that is, there is a micro-markup, H1, meta tags are registered.
It will not work to stand out with text or a product, since you cannot write technical characteristics differently. We try to dodge in the product description, but it's still not right. We add news written from us to the site, our own articles, but still there is no increase.
I understand that this is all a complex process, but I would like to hear the opinion of professionals.
The only thing we didn't do was buy links. Could this be the problem? Very few sites refer to us, well, about 10 pcs.

Answer 1

You did not write the site address, so all the advice may be nonsense. You need to see the site you want to promote.
In a nutshell...
In Yandex, you can be higher due to high-quality optimization and good commercial factors, but this is not your case, because. the site was not made by a specialist. One more thing, Yandex does not really like one-pagers, other things being equal, it will prefer a site with a large number of pages. Here it is better to make an online store or an online catalog. It can be optimized for a much larger number of search queries.
In Google, without links, getting normal positions in the search is almost impossible. He needs links with the right anchors. The more, the better, but not less and not weaker than the competition. Here you usually need at least 20% more than your competitors, and your site is in the top.
You need to buy links correctly, from suitable sites, with the right anchors, keeping the balance of anchor and non-anchor ones. Here you can do worse, and generally fall under the filters. You can't do it without a specialist. Get in touch if so.

Answer 2

Contextual advertising, right? You just interrupt them according to budgets and that's it. Buy advertising in social networks, catch up with traffic, blog on the site, instagram, etc., and now, you are already above your competitors

Answer 3

This is an idiotic approach.
We have to match the stupid one.
We take a list of what the competitor is doing, we do the same thing only better.
It's simple and stupid and most often allows you to bypass competitors in the search results, unless of course they do something amazing, but this is clearly not your case.

Answer 4

Hello, a person with knowledge of SEO can help you, but it can take at least six months before a sane result. You can try contextual advertising, this is a faster result.
If people come to a competitor’s site and don’t return back to the search, then the search engine believes that they have found everything they need and starts ranking the competitor even higher.
Also, to be higher than a competitor, a mobile application will help you, it will be recommended in the search for users who access from smartphones.