How to unobtrusively prepare an offer for IT outsourcing?

Question

Marketing

What do you need to find out from a potential customer in the first place, before making him a targeted commercial offer for IT Outsourcing?

Answer 1

Find out what benefit you can bring to the customer with your offer. Since business understands the language of money better, it is desirable to express the acquired benefit in terms of money. This is not counting a comprehensive audit of the customer's infrastructure.