How to understand what changes need to be made on the site to increase traffic?

Question

Search Engine Optimization

Hello everyone) I own the site since 2012, since 2013 the design has not been updated! More precisely, I remember that the first version was made, and then half a year later they introduced a new version of the site , which still works.

During this time, I was able to achieve attendance of about 40,000 visitors per day, but recently it has all dropped to 20-25,000 per day. I would like to increase attendance. To do this, I understand that I need to change the site, cut the design, and so on. But I still don't know exactly what to change.

To do this, I think to whom it is better to contact, where to start the changes, redesign?

It’s also sometimes difficult to work with programmers, because you give a task, then troubles begin, so the site didn’t really improve.

Answer 1

Hmm, I would probably make the buttons less tacky. And so this is excellent. Good and to the point.

Answer 2

Find a SEO specialist)))

Answer 3

No one here will answer this question for you) You need an SEO specialist) Before you start doing something, you need to analyze a lot) Otherwise it will drop to 5k)

Answer 4

What immediately caught my eye on the technical sheet:
0. The document is generated in UTF-8 with BOM format
1. There are two title tags on the site
2. The main language of the page html lang="ru" is
not registered 3. Meta property="og: description is not registered ", property="og:site_name", property="og:title" and others OG
4. Unnecessarily large meta description
5. Document in HTML5 format, and link elements use invalid XHTML rudiments in the form />
6. Bonus is not used from link rel="dns-prefetch", rel="preconnect", rel="preload"
7. Page can catch NKS filter, poor text quality
8. Three H1. Acceptable, but not kosher. Why not immediately 10 or 20?
9. H1 contains a link. Not good.
11. Overabundance of H2
12. Strong, em is not used
13. Internal linking does not use the bonus from the title attribute
14. a rel="tag" pessimizes the link
15. Where is the "Privacy Policy", "User Agreement"?
16. Remove rel="nofollow" from outgoing links (why link to something you're afraid to convey weight to? this is an obvious pessimizing sign on the page), and put rel="noopener noreferrer"
17. Get rid of the LI counter, install Google Tag Manager
18. Switch from YAN code to AdFox
19. Switch the server to modern HTTP/2
AND https://validator.w3.org/ to help you clean up the site.