How to teach Google to decline new words correctly?

Question

Google

The bottom line is this: there is a whoismafia project, in Cyrillic huismafia. Google finds something for the query "hoismaphia", but does not understand "huismafia". He does not know the meaning of this word and is not sure that these two words can be connected. Russian search engines are much more familiar with the difficulties of the Russian language, they have already learned how to decline.

How will he guess?

Answer 1

I think (but I could be wrong) that we need to accumulate incoming links with such text.

Answer 2

+ more requests for links from users with a similar word form