How to start budget remarketing?

Question

Marketing

Sometimes I go to the site and then the same advertisement of a certain brand constantly follows me, it gets to horror, but I’m sure that they don’t pay a lot of money for it, because the company is microscopic and low-margin. What is the name of the type of remarketing they use?

Answer 1

That's what remarketing is called, it's in adwords and I think it's in direct

Answer 2

this is retargeting, it is configured both on search engines and on social networks.