How to show ads to residents of a particular microdistrict?

Question

Yandex.Direct

Hello!
I would like to show ads on the subject of iPhone repair to residents of the desired microdistrict in Moscow.
To do this, Yandex can set the desired GEO segment through the selection of the audience. The segment has been created, The predicted number of visitors: 2,323,500.
The base rate for all key phrases is 10 rubles.
For the audience we need, there is an adjustment of + 1200%
. the rate for this segment should be 130 rubles.
But clicks from the audience we need do not go.
Maybe there are some features?
Who understands?
According to those Yandex support, we can only show ads to the residents of the microdistrict we need through bid adjustments. Or to all residents of the microdistrict without taking into account their interests, i.e. like an advertisement in an elevator, stupidly for everyone, and not only for those whose iPhone broke yesterday.

Answer 1

Yandex support told you everything correctly, either through adjustment to groups with key queries, or to the entire geo-audience in YAN without requests.
There are no more features. Just keep in mind that when creating audiences, it is not the number of potential visitors that is displayed, but the coverage of devices (mobile and stationary) that may belong to this segment. And how many of the users of these devices may be interested in repairing phones at the moment - this is the first question. And do you interrupt other competitors with your adjusted rate of 130 rubles, which. let's say they are targeting the whole of Moscow - the second question.
So try increasing your bet first. So that if someone from your area is interested in repairs, you definitely caught him.
I also advise you to pay attention to Yandex.Directory. A very useful tool for working on such regional topics.