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Eugene Dragan2020-05-11 02:45:13
Google Analytics
Eugene Dragan, 2020-05-11 02:45:13

How to set up tracking by UTM tags in Google Analytics?

Hello! Tell me, in Google Analytics, you need to configure something additionally so that you can track the campaign by sources using the UTM tag, or is it enough to connect the Google Analytics script to the site and make a link of such a sample with further placement on the traffic source?

URL: site.com/?utm_source=source&utm_medium=channel&utm_campaign=ad ID&utm_content=date&utm_term=password

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Alexey Denisov, 2020-05-11
@dragan2011

This will be enough.
utm_medium is better to set according to the standards. That is, for contextual advertising, for example, "cpc", for natural search - "organic".

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