How to set up bonus cards in IM and their work in retail?

Question

1C-Bitrix

Good afternoon.
There are IM and retail stores.
There is an Evotor cash desk in the retail store, they have the opportunity to work with bonus cards, bonuses are credited to the card or% of the discount.
Example: buyer #1 came to the store and bought a product, he was given a Bonus Discount Savings Card.
Retail stores do not operate throughout Russia. And in IM (1C-Bitrix), the buyer can order goods from anywhere in the world, how to make it so that, for example, the same Bonus Discount Savings Card works on the site. The same buyer #1 decided to buy through IM, went to the site, chose a product and was offered to pay with bonuses or a discount