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Justin Bieber2017-12-08 13:16:00
Yandex.Direct
Justin Bieber, 2017-12-08 13:16:00

How to set up an advertising campaign for different cities?

Run two different advertising campaigns for different cities? So that the service of one city is found by one city without the names of the city itself, and in the second campaign there are phrases with the service of the city. For example:
1. placement of outdoor advertising (binding to those who are from this city)
2. placement of outdoor advertising moscow (for those who are looking for from another city)

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2 answer(s)
A
Alexey Denisov, 2017-12-08
@JustinBieber

It can be so. But then turn off the "Advanced geographic targeting" option in the campaign settings. It will not allow you to show ads if the geotargeting on request and settings do not match.
On the other hand, if you are in Moscow and create an advertising campaign with the query "placement of outdoor advertising" with geotargeting in the settings for Moscow and the "Advanced geographic targeting" option enabled, then your ad will be seen from Moscow and from any other cities, if in Moscow is also mentioned in their search query, for example, they will write "placement of outdoor advertising in Moscow."
I hope I didn't explain too confusingly.

A
Anton Kiselyov, 2017-12-08
@zamboga

1. placement of outdoor advertising (binding to those who are from this city)
Settings - Geotargeting - tick "this city"
2. placement of outdoor advertising moscow (for those who are looking for from another city)
Settings - Geotargeting - the necessary checkboxes for "other cities"

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