How to seo promote a website without money?

Question

Search Engine Optimization

At work, they were given the task of "slightly" promoting the site in search engines and increasing the number of visits.
Zero promotion budget.
The site is new, just posted online.
How to promote a website without spending money?

Answer 1

Look at the markups - schema-org .
Make your site work fast - pagespeed
Register your site on Yandex Webmaster and Google Webmaster. Check out their recommendations.
Make sure your site is error-free.
Check titles, description, keywords (optional), tables in table, lists in ul, etc.
Add sitemap.xml, robots.txt, dublin.rdf, .htaccess.
Add to Yandex Maps, Google Maps. In Yandex Catalog (If they add it, then you will go up steeply)
And then just stupidly register it on many sites, it’s better if it’s not porn sites, and even better if it’s a site on a similar site topic)
By the way, the last thing, if you register on trading platforms, then perhaps customers will still call from them, but this does not apply to SEO.

Answer 2

To get started, make the site right: write down the description, titles, headings correctly; write quality text; work on convenient usability.
And then think about promotion.

Answer 3

You can search for thematic sites for posting information about the site and write tons of articles for all kinds of requests. But if I were you, I would convey to the boss the idea that he suffers from nonsense. Also, if your company is some kind of dealer or just has a bunch of partners, then agree with partners on a mutual exchange of links. It will be more efficient (this is how the websites of software and hardware suppliers gain weight), but without knowledge of the subject it is difficult to advise here.

Answer 4

At present, it is very difficult to influence the ranking results of a site in search engines. If you haven’t done this before, it’s better not to even start, because. The search engine regularly tightens the screws.
If I were you, I would look towards extracting traffic from thematic resources and social networks. networks. Put a visor, analyze the behavior of visitors, work on usability. You can read more about behavioral factors here . Good luck!

Answer 5

I have been doing SEO optimization for 3 years. Through trial and error, I brought some of my sites to the top, but every year search engines tweak their algorithms and it becomes more and more difficult to promote. Now it has become unbearably difficult, and even the pros in this business are howling in despair.
First of all, of course, you need to deal with internal optimization - correctly chosen headings (title, description), high-quality unique seo text, H tags, loading speed, etc. Then increase the link mass by posting your link to profiles and social services, etc. There are a lot of methods here.

Answer 6

From personal experience I can say - you can! But it is long and much more difficult. How?
1. Start not with advice, but with the question itself, what is SEO, how PS are arranged, they pay attention to one hundred. In the help of Yandex and Google, there are answers to all these questions.
2. Analyze your resource (carry out an audit), correct the errors found based on the knowledge gained in paragraph 1.
3. Increase the link mass, social signals, review materials and discussions of your company.
kill it for 2-3 years and there will be a result)

Answer 7

As mentioned above, first internal optimization. Then create an account on Twitter, groups in OK, VK, FB, google+, instagram, etc. Set up news export there. Then the site will be quickly indexed. Well, further, as they wrote, link building.

Answer 8

For Google, it is important that the site looks normal in any resolution, i.e. either make a mobile version (I personally do not recommend), or the layout should be adaptive.

Answer 9

I will answer this way: if the competition is low, then it is quite easy to promote to the top by simply optimizing the site. Of course, in order for the content of the site to be interesting to search robots, you often have to sacrifice "humanity" and write texts taking into account the repeated repetition of the most relevant queries. Of course, at the same time, the content must also be unique and useful for visitors. At the same time, you can do without social. networks, without relinking and without external links. Articles will be useful, again, if their texts are optimized for queries.
If the site is selling, then you still need to focus on usability and "incitement to action" (place an order, call back, special offers, etc.), but this is not quite SEO).
Again, all this works with low competition. If the competition is high, then you will have to form an advertising budget (Direct, AdWords, social networks, etc.).

Answer 10

SEO checklists also help a lot, there are wounds, here is one of them localseochecklist.org
I not only promoted the prokomputer.ru blog , but set it up correctly for several years and still there are jambs + unique articles .... at the moment I didn’t spend 2,000 uniques and not a ruble on promotion, all with my own amateur hands.
By the way, you can get a free full site audit . What you get, here is an example of a pdf report

Answer 11

There is a good forum on this topic. In the same place, three Talmuds on SEO were made by the efforts of users (mainly about free promotion). You can also analyze your site there .

Answer 12

No money means you need standard optimization this is a title n1 n2 a keyword in the text of the keywords description, etc.

Answer 13

Everything that was written above is correct, first you need to work on the site itself, I would also like to add: look at the competitors - where they place their links, in which services they are registered.
As for social networks, I would also recommend that you look at their groups, if the site is regional, also look at the number of fakes (filter by participants in VK by city, region). On the one hand, fakes are evil, because fakes, on the other hand, groups with more people appear higher in social network search

Answer 14

Explain to the management that this is impossible without money =)
We have a Profi tariff for 100 rubles, which gives access to the catalog database, the rest is your work. A lot of clients who fumble about SEO and who have the time use it. You can try: 1ps.ru/cost/profy

Answer 15

We are promoting the services of the top commentator, you can check their site, there are also free services.
Everything that was listed above really works, you just won’t feel the result very soon (which is a pity). So, I think that the most suitable option is to explain to the authorities that the promotion is free - 1-3 years. Focus on unique articles, place links to internal sections of the site in them. The main thing is that the articles are really useful and readable, and not a set of keywords, as on many sites. The longer the visitor stays on the site and the more clicks he makes, the better. Look, we have examples of how to do this: resite.pro

Answer 16

Well next 6 months. don’t even hope about the TOPs, the site is in the sandbox, and you drive it through the profiles .... it’s a cruel thing to do, of course, but if the hours pay for that very thing ... when the time comes and your site is allowed to go to the big uncles on the sickle, the site should already have a baggage of anchorless links ... So, go for it!

Answer 17

Everything is very individual for each site. You need to see the site itself, its theme, content quality, usability level. In any case, in the first 90 days, you don’t really need to rely on anything and you don’t need to do stupid things (such as buying / posting links for free). Just during this period, start filling the site with its fine-tuning, collecting the semantic core. Conduct competitor analysis. Try to understand why they are in the top.
But for free, of course, it will be long and difficult. You've been given the right advice here.

Answer 18

No way.
Where will you promote it if the site is new? He needs to wait for adequate indexing, for starters.
Laughed at the comments above. Well, yes, well, yes, the new site will immediately fly into the top 1 with the correct h1 headings, removing competitors with a 15-year history, uh-huh.

Answer 19

If there is no money for promotion, you will have to spend a more expensive resource - TIME. Master tons of information, look for options for posting links for free (no one will give you ready-made lists, so look for it too) and a whole lot more. So think 10 times before you start.

Answer 20

I would say that there is no way without money, because if the site is informational, articles are needed for it, and they need to be written / bought. If you write yourself, then it is most likely on weekends or in your free time, and this is a very dreary business, you get bored quickly.
some of those moments on the inside you can still do it yourself, but if you are not a programmer, then in any case there will be nuances that will have to be corrected in the code and again - you have to pay for it.
And the last - yes, there are many free options for links, but even for my own, mind you, it’s an information site, I was faced with the fact that you have to pay even for a terrible article of 500 characters on someone else’s website, and I still don’t find fault with this someone else’s site because of spam.
So spending will be in any case..

Answer 21

First of all, you need to competently conduct SEO optimization of the site, as well as take into account other points about the speed of loading the site, you need a mobile version as traffic and phones increase, a secure connection, etc. You can read more in this article .