How to see your ad from Yandex Direct in Yandex?

Question

Yandex

In Yandex Direct, I go to campaigns -> groups, go to the group with the most impressions and look at the ads, make sure that there are impressions, go back to the group and for the group with the most impressions, expand the list of phrases in the "key phrases" column, I copy some from there and look for it in Yandex, but I don’t see my advertisement on the first, second, third, fifth, tenth pages of Yandex. Adblock turned off and I see other people's ads, but not my own. I fit into the time frame of the shows, what else could be the matter?

Answer 1

There can be many reasons.
First, there are differences in targeting. In addition to the time frame - this can be geo-targeting and negative adjustments for the audience you fall into.
Secondly, the budget. If the daily or weekly budget has already been used up or is close to being used up. If there is a distributed display mode or a strategy with a weekly budget.
Thirdly, the duration of campaign activation. If the campaign was launched recently or it was just turned on after it was stopped, then it needs time to start showing.
Fourth, behavioral adjustments cannot be ruled out when Yandex does not show or omit ads if it does not consider you to be the target audience. Especially if the strategy is some kind of conversion or profitability.
Fifth, it is worth checking whether the status of this phrase is "few impressions", in which case it will not be shown in the search.
Finally, sixth, there are glitches in Yandex. If all of the above does not apply to your campaign, then try to wait a bit or view the issue through another device.