How to reduce the cost per click in Yandex Direct?

Question

Search Engine Optimization

You need the first place, but paying 2500 for 1 click is nonsense (at least for me)
How to be?
My friend says that he has 1 click in the top 50-100 rubles.

Thank you!

Answer 1

And what do you want, more competition in the subject = high cost per click. Choose low-frequency conversion phrases that will give normal traffic, do not chase competitive high-frequency ones, and the cost per click will immediately decrease. Look at the tails of keywords related to geography - for example, by Moscow districts, by metro stations, and more

Answer 2

connect additional links to the ad, images, use the key phrase in the title and description - this will increase the CTP and reduce the cost of a click on a specific phrase. Play with ad texts and extras. links.