How to reduce the cost of a click in a yadirekt in the absence of competitors?

Question

contextual advertising

There is a new site Rentaltool.ru for tool rental in a small town. I’m starting to draw up a campaign in Yadirect, I’ve figured out the basics a little (I’m trying to enter in my region in the middle and low frequencies like “Rent a motor drill”, I write the advertising text, for each request I make my own campaign, leads to my pages).
Nobody advertises from competitors in the city.
Seeing that Yandex displays according to the example I gave (it gives out offers that are completely off topic or from other regions), it seems to me that they should click often and, as a result, the CTR should increase + the cost per click should fall. I'm right? where to try to get at first into special accommodation or a guarantee?

Answer 1

In special placement and guarantee ctr is counted separately. In the absence of direct competitors, you will quickly force out all poorly relevant sites from special placement and get normal prices and a choice between 1,2 and 3 special placement. Then you can stay in third place and get a lot of clicks at a low price.