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pilotus2021-02-19 11:27:55
contextual advertising
pilotus, 2021-02-19 11:27:55

How to redirect users of different mobile operating systems to another landing page in Yandex Direct?

Colleagues, I confess, I'm stupid.

Groups need to be merged. Now this is a group for android and for ios. Landings are different.
Common sense says - use parameters.
Ok, but only the device type, not the OS, can be separated by parameters through UTM.

How to be?

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Danny Arty, 2021-02-19
@DanArst

Create an advertising campaign conditionally for Android smartphone users. So in your bid adjustments, you're doing a 100% discount for iOS users. Next, duplicate the campaign and change the bid adjustment in reverse - lower by 100% for Android. And accordingly, in each campaign, direct users to the appropriate landing pages.

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