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Zefirot2021-06-03 12:09:34
Google Ads
Zefirot, 2021-06-03 12:09:34

How to properly set up app ads?

I need to "promote" my game, I decided to use Google advertising, registered, set up.
The next day I look at the results -

clicks - 132
impressions - 3,829
CTR - 3.45%
average cost per click - 0.09 UAH
cost - 11.37 UAH
conversion - 4.00
conversion cost - 2.84 UAH
coeff. conversions 1.50%

If I understood correctly, then the advertisement of my game was shown 4000 times and of these impressions it was installed 4 times, and the cost per installation is 2.84 UAH?
From this, I am interested in two questions:
Is this a normal price or should it be adjusted more correctly?
How can I see what my ad looks like and reconfigure its display?

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Danny Arty, 2021-06-03
@Zefirot

If I understood correctly, then the advertisement of my game was shown 4000 times and of these impressions it was installed 4 times, and the cost per installation is 2.84 UAH?
From this, I am interested in two questions:
Is this a normal price or should it be adjusted more correctly?

If you chose an installation as a conversion, and not a download, then the price is quite good, although here it is worth considering the presence of motivation to install. If the result suits you, then you should reconfigure only to improve the results, taking into account advertising analytics.
How can I see what my ad looks like and reconfigure its display?

Just go to the ad editing mode and in the right block with the title View there will be a preview of the ad.

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