How to properly promote a .com domain in the USA?

Question

Search Engine Optimization

Friends, welcome.
The whole question is in the title.
There are services on .com domains and they need to be promoted for the USA audience.
In addition to AdWords - who will advise / know / use what options?
It is desirable to be able to choose the subject area / sphere.
In advance, thank you all for your help!

Answer 1

Briefly:
1. When promoting under Google, it is necessary to "lick" the site in terms of technical optimization. A minimum of jambs and errors. Check for technical errors here and try to fix it.
2. Try to make the site real for users - Google is very sensitive to search spam (unlike Yandex) - it is easier to recognize it and quickly pessimizes it.
3. Try to build links naturally. Again, Google has learned to deal with purchased links.
For deepening, I advise you to start with the Moz blog - https://moz.com/blog
The most complete information on promotion under Google in Russian in this blog - seoprofy.ua/blog