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How to properly implement Open Graph and Schema.org?
There is a multilingual site, where possible services, various information, etc. are listed on the pages, the content is available at the following links:
https://site.ru/article
https://site.ru/ru/article
https://site.ru/en/article
<link rel="alternate" hreflang="x-default" href="https://site.ru/article"/>
<link rel="alternate" hreflang="ru" href="https://site.ru/ru/article"/>
<link rel="alternate" hreflang="en" href="https://site.ru/en/article"/>
<meta property="og:type" content="website">
<meta property="og:site_name" content="Название сайта">
<meta property="og:title" content="Статья - Название сайта">
<meta property="og:url" content="https://site.ru/article">
<meta property="og:locale:alternate" content="en_US">
<meta property="og:locale" content="ru_RU">
...
<meta property="og:type" content="website">
<meta property="og:site_name" content="Site Name">
<meta property="og:title" content="Article - Site Name">
<meta property="og:url" content="https://site.ru/article">
<meta property="og:locale:alternate" content="ru_RU">
<meta property="og:locale" content="en_US">
...
<script type='application/ld+json'>
{
"@context": "http://www.schema.org",
"@type": "WebSite",
/...
}
</script>
<script type='application/ld+json'>
{
"@context": "http://www.schema.org",
"@type": "Organization",
/...
}
</script>
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jokes with lang are bad, but sometimes they are good (guess which is the second locale in AU, CA or UK in terms of prevalence),
but with showing different content at the same URL (even if the same translation) - it’s definitely bad
the easiest thing is to rip off a successful competitor
, there are options when links to languages are made only through JS, there are options when through subdomains and are played with robots, but I have not seen options when /page_url in Russian is the same as /page_url in English
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