How to properly advertise a boxed business (b2b), if such a product is not sold anywhere else?

Question

Startups

Hello.
Please tell me how and where to advertise a new boxed IT business, if no one else sells this on the Internet and does not provide such a service (for selling a boxed IT business)?
Based on the fact that the product (business, b2b) is designed for sale worldwide.
Those. the option that someone decides to google which key to find such a solution is reduced to zero, maybe a couple of people google it a year and then it’s unlikely.

Under the boxed business I understand the following: the customer buys software and instructions on what to do and how. He does it (possibly with the help of an IT specialist) and gets a ready-made functioning business (regional or all over the world). Those. in principle, he does not need to think, everything has already been thought out and done.

In a sense, this is a variation of the franchise, only the customer makes a purchase of software and then works on its own.

Answer 1

1. Build a product website.
2. Build a YouTube channel for the product.
3. Create product groups in social portals and discuss it there, etc. etc.
4. There are ways of expensive advertising, but there is nothing to advise, because. It is not clear what it is about and who the consumer is.
Our startup, since the transition to a boxed solution, has been doing this for the 2nd year, as mentioned above.