How to promote the game in the play store (Android)?

Question

Marketing

So the game is posted , so far only for Android, available for download, in general, full-fledged... I’m looking through absolutely everything that is there, but it’s not there (unless you write the game in quotes, then of course it will give out) ...
I guess it is now in the so-called "sandbox" and after some time it will appear in the news somewhere down there .. (immediately wondering how long it takes approximately)
Well, of course, the eternal question - how to raise it "higher"?
Of course, I understand that not a small share goes to the "correct" design of the game itself, but as I understand it, there are some paid buns that raise the game higher, and here the question is - what to use? what to use? how much does it cost? what is effective and what is not? etc.

Please share your experience, anyone interested in this topic...

Answer 1

Here is a great and detailed article .
There are many similarities with sites, since Google Play indexes the game page in a similar way (title, descriptions, pictures, reviews), also, if more people have downloaded the game - higher in the list, if there are a lot of good reviews - higher in the list.
Here are the main stages of promotion:

• Collecting the semantic core;
  
• Optimization of meta-data, icons and screenshots;
  
• Gravy of motivated installs and reviews;
  
• Placement of links to the application page.
  

That is: create a high-quality page in the store, advertise the application, negotiate with bloggers for reviews, write articles on third-party resources, create fan groups on social networks - there are a lot of ways.
But the most important factor is a good and interesting application.

Answer 2

At one time, the case described on Habré helped me .
In addition to the Play Store, I placed applications in different directories (for many, this is free).