How to promote articles on the site?

Question

Search Engine Optimization

Good afternoon.
We bought an article from copywriters, found a platform for placement, now the question arose:
what links should we indicate in our article on someone else's site?
The article will be placed on the thematic site with a high number of visits and will link to our main site (there is no this article)
Number of characters without spaces 3374. It
will link to the main page of our site (where our catalog is located)
Tell me how many Is it better to use links? And what combination of anchor and non-anchor links to combine in this article?
Do you have any advice from personal experience in this matter?
Thank you in advance)

Answer 1

Well, it all depends on many sites. You need to look at the overall ratio of anchor and non-anchor to your site. If the site is really trusted, then I would still choose the anchor. The number of links .. it all depends on the article and its structure. If one link is not enough for you, then at least do not link to the same pages