How to promote a site in search engines?

Question

Search Engine Optimization

Guys, I'm developing sites, but I still don't know how to promote a site in search engines.
Give links to current information where you can read about it. Maybe even some step by step instructions?
I would be glad for any information that would at least help me understand what it is and what it is eaten with.

Answer 1

To set up SEO for a site, you must perform the following steps:
The first
step is to identify the direction of the project:
Next
, after we have decided on the type of resource, we identify the most important ranking factors for its optimization. So, for example, for commercial projects, commercial ranking factors are at the forefront , but for an information project, it is necessary to take into account the completeness of information disclosure, presentation style, and much more, you can read more in this article on Habré .
Further
there is a list of factors that everyone needs to consider resources, these are technical, semantic and behavioral factors. First you need
to conduct a detailed analysis of technical factors
such programs as Netpeak Spider or Screaming Frog will help (of course, there are many programs, but these are used most often). But, unfortunately, not everything can be checked with tools and it will be necessary to study the materiel and check many technical aspects by hand .
all pages of the site are filled with important semantic elements (title, h1, etc.) and they correspond to the content of the page. After , to the UX of the site
, clearly thinking through the interaction of the user and the maximum convenience for him. Immediately, we will immediately take into account some of the commercial factors, and content design, and other things that are directly related to user behavior.
In
the final, we will get a perfectly internally optimized resource and it will be possible to start external optimization.
Try
to do everything as useful as possible for the user. The organic content of the site, the real benefit of the incoming link for the user on a third-party resource, and other white SEO is what you should strive for!
Yandex
suggests how to develop the site using white methods and so that it is useful to the user. All materials can be found:
In the Webmasters' Blog
On the Yandex Academy channel
In Yandex Webmaster
Help I also think these links can help:
Which promotion strategy is better to choose
The importance of internal linking
Where to learn SEO
What topics a SEO specialist needs to know