How to promote a freelance exchange?

Question

Freelance

We started to create a freelance exchange with an 8% commission and a guarantee of a refund in case of non-fulfillment or poor-quality work of a freelancer. We will gradually reduce the commission percentage to 0. Tell me how to promote? They did not take commission for safe transactions. So far, there are no users, because the project has not yet been completed and it has not been announced anywhere. We tried to make the design as simple and convenient as possible, with an emphasis on usability. The site is already hosted, I can throw it if necessary.

Answer 1

No way. Nobody needs your exchange.
Try starting with a freelance agency.
If you do an exchange, then file the import of the profile and portfolio from fl.ru. Search and add projects where the client has left contact details. Invite freelancers by name. Negotiate with studios and agencies across Russia to place orders.
You should not think about promotion until a little bit of life is born on the exchange. And life will have to be created by hand.
Get involved in solving problems for freelancers and customers on existing exchanges. Analyze the market. Buying Pro, 10% off order and usability is not a problem.

Answer 2

With money, the same freelance.ru at the start paid partners for each attracted customer (order), something about 1000 rubles (10 years ago) and did it for a long time. Customers themselves will not come to you for them in some form, you will have to pay.
By focusing on security and returns, you seem to be saying that they will try to scam everyone, but you will complicate this process and ultimately reduce the commission. This is a failure in general, and no one cares about the commission.
Updated:
Lancer9 : If this makes you smile, then you make a catalog of orders and performers. Because safe transactions and returns are a crutch against the background of normal contractual relations, respectively, putting forward this as the main / only chips, you lose the very essence of freelancing / exchange and their problems.
You could introduce an EDS and transfer everyone to normal contractual relations and white work.
You could interview performers to ensure they are qualified.
You could, without fail, draw up competent technical specifications for customers.
You could connect orders and the contractor through your manager, eliminating selection errors for the customer and monitoring by the contractor.
You could do a low-cost exchange for juniors with a guaranteed connection of your senior in case of failure.
And you could do a whole lot more. But no, the emphasis is on safe transactions and returns, but firstly, you don’t understand that for a normally built process, these tools are needed only in case of force majeure, secondly, even in this case, "and who are the judges?", with a high probability, the customer or performer may have an order of magnitude more qualified than the judge, if you decided this, you would write about it right away.
PS Don't care about the commission because you can throw it all at the performer, and he doesn't care about it if you generate more money than other exchanges in a month after deducting the commission. If this amount is less then zero commission will not help.

Answer 3

Make an hourly payment like on upwork with a program that takes screenshots. And promote this feature.

Answer 4

that is, first they did it, and then they began to think?

Answer 5

There are too many exchanges, what exactly is yours that stands out so much?
Drop a link.

Answer 6

I give you a hint: you need to make a Channel Manager for freelance sites, like a Channel Manager for hotels. It would be really cool and in demand. One freelance account connected to all exchanges. I would pay for such a service.

Answer 7

late to start
because of the crisis, there was some kind of gigantic shift to the bourgeois exchanges, now trying to hire pros in Russian freelancing, it is immediately clear that the pros have become directly much less.

Answer 8

money back guarantee in case of non-fulfillment or low-quality work of a freelancer

And who will evaluate the quality of work performance? Do you have specialists with proven skills in various fields (separately for design, separately for programming languages ​​for each technology, separately for SEO, etc.)?
Indeed, for a specialist, the risk is working, but you may not get money. Some half-educated student will think that your work is of poor quality...
Usually the opposite is true - while the service is new and users, one might say, are doing a favor that they came to an unknown to you - the commission is zero or even paid extra. And if the service took place, a commission is gradually introduced.
That's the problem - the service must earn trust before you start earning. Look at YouTube - how many years he worked at a loss.

Answer 9

It's been a year, how are you?