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It2020-10-06 17:53:02
Search Engine Optimization
It, 2020-10-06 17:53:02

How to organize the URL structure for filtering articles in terms of SEO?

Tell me how best to proceed in the following situation:
There is a blog on WP, a lot of articles without grouping, but filtering by three parameters is needed. For example, articles about types of houses. The user must filter by Material of the house, Floors of the house, and size of the land plot.
How in this case is it correct to create a URL structure and what should be canonical?
You can just sitename/blog/article-title-1/ plus filters through /?param , but this is somehow not very good from an SEO point of view, there are no types of groups for keywords like Brick Houses, Two-Story Houses, etc.
Share your experience in implementing filtering in the context of SEO.

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3 answer(s)
X
xmoonlight, 2020-10-06
@xmoonlight

It's just a breakdown by category/tag.
Any attempt to shove stored filters into SEO is extremely dangerous and can be regarded as spam by any PS.

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Puma Thailand, 2020-10-06
@opium

Yes, call them whatever you want, and already on the backend filter as needed

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Anton Velichko, 2020-10-07
@ReactorHeart

The user must filter by Material of the house, Floors of the house, and size of the land plot.
How in this case is it correct to create a URL structure and what should be canonical?

If you decide to use canonical, it means that you plan that the sort results should get into the index.
If the results are included in the index, then they must, at a minimum:
  • be in demand among users, i.e. requests and frequency
  • CNC

The easiest way, as you have been rightly advised before, is to use Tags. This is standard WP functionality. Labels have a CNC URL, and you can place them on the page manually through the code so that they look like sorting. Canonical in this case is configured for pagination pages so that it points to the 1st page of the Label. Here only the question of demand remains, i.e. whether there will be user requests to your tags so that these pages are popular with users and do not provoke search engines to mark pages as "Poor quality". To resolve this issue, you need to pick up successful queries for future Tags pages.
On any WP article, I recommend forming the URL structure of the articles without nesting, namely: sitename/nazvanie-statyi
This will allow you to "hang out" articles between the Categories of the site and reduce their nesting (static trust).

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