How to organize the distribution of promotional codes?

Question

Marketing

How to organize the distribution of promotional codes on the site? Discounts will be posted on the site and for each discount there will be a button "Get a promo code". How to submit it correctly? Do I need to generate a new code each time or is it always the same? Sorry for stupid questions, this is my first time.

Answer 1

Based on the experience of the project in which I participated: one promotional code for one product or group of products. Then you can write this promotional code even on the wall in the entrance and people will be able to activate it. And if you generate a new promotional code every time, then this is an additional action on the part of the user (requesting a promotional code) + generating and saving it to the database, and it’s not a fact that they will use it.