How to organize sales of an online store in Europe?

Question

Online shopping

Share information if someone has experience in selling goods through an online store to EU countries from the CIS.
How to advertise?
According to statistics, Adwords and Facebook are of great importance there. But when I tried to watch ads and search results in some EU countries, there is generally such a feeling that there is no smell of competition. Isn't there really such a big competition in online trading?
How do you deliver?
In theory, there are certain private courier services that deliver to most EU countries at a normal price (approximately 20 euros per item). But it is not yet clear whether there are any restrictions on the number of shipments if we are a small business.
Is it worth translating an online store into multiple languages?
Is it worth investing in copywriters so that the site is in all the languages ​​​​of the EU countries, or will only English be enough?
The task itself proceeds from the fact that would not open a representative office and a warehouse in another country, but simply send parcels there by courier service.

Answer 1

Hello,
There are a million options that will work better in your niche, it’s hard to say without testing.
Above is a picture with the main methods that I use. I'm sure they will work for you too.
Minimum: SEO (Blog on site) + context + social
media ) , review your product with popular bloggers on YouTube, master Reddit, create an affiliate program, etc.
Russian Post. Small custom package up to 2 kg and EMC for shipments over 2 kg.
The price / quality ratio of this method is good, as a rule, parcels are not lost (except for Australia) and delivered in good condition.
If you can export a wholesale batch of your product, then transport a large batch to the US and a large batch to the EU (or where you have your main markets) and use the "fulfillment center" service. These are special warehouses where you can place your goods and their staff will collect and send orders to your customers for you (of course, for money).
Oh sure. This will increase your audience reach and boost your sales. The French, Italians, Spaniards, etc., are much more comfortable using the store in their native language.
But you can start only with the English site. As a platform for an online store, I recommend Shopify , convenient, stable, many different design templates are available.
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