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How to optimize landing page loading speed?
I try myself in one niche, I launched an LP for marketing purposes. I downloaded a static template and adapted it to my needs by editing CSS and HTML. It turned out not bad, only problems with loading speed + animation slows down. What advice do you have on how to optimize download speed? I understand that I need to work on the images, lighten the weight...
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There is a magic tool: https://developers.google.com/speed/pagespeed/insights/
Paste the link and then follow the recommendations.
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