How to make Windows 10 ask for an activation key when installing the OS?

Question

Windows

I have a Windows 10 Pro activation key, which is only valid if you specify it when installing the OS.
There is an original image of Windows 10 Pro downloaded from off. microsoft site. During installation, the key is not required, it can be entered after, but then the key no longer works.
I heard that you can write something in the image so that the key is requested immediately during installation. Can you tell me if this is the case and if it can be done?