How to make the simplest SEO site setup?

Question

Search Engine Optimization

Please tell me what meta tags should be in order to show the title of the site and the description below in the search.
I use now:

<title>Заголовок сайта</title>
<meta content="Небольшое описание" name="description">

But in the search, instead of a description, not what you need is displayed, how can I fix it?

Answer 1

1) Page titles
2) Keywords, page descriptions
3) Image captions (alt, title)
4) Fast page loading
5) Unique pictures
6) Unique texts on the site
8) advertising in Google and Yandex, without this it is very difficult now, they say that advertising is slowly killing all SEO.

(source What is SEO based on? author Sergey )
Where can I get lessons on SEO optimization?

Answer 2

Yandex
It's very rare for a snippet to contain a whole text from a transcription. For the most part, the system uses for the snippet fragments from the text content of the page, subheadings, "breadcrumbs" that most closely match the search query.
The length of the text in the snippet is about 250 characters.
Google
Almost always the textual content from the Description comes into view. If meta tags are not written in html, then Google already composes a snippet from text content.
The length of the text in the snippet is about 150 characters, but sometimes it reaches 220.

znet.ru/raskrutka/meta-description-seo-kak-zafillny...

Answer 3

But in the search, instead of a description, not what you need is displayed, how can I fix it?

Learn to match: https://yandex.ru/support/webmaster/search-results...