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How to make "page uniqueness" for search engines?
Tell me there is a search site for goods, the result is obtained in the form of a table.
The result in terms of the uniqueness of the text may differ in the columns "Price", "Quantity" and the heading "Found in the region such and such 1120 elements".
Search engines consider these pages duplicates and remove them from indexing.
What are the solutions to this problem? Maybe some meta tags or something else?
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1- use product markup ,
pay attention to the points that for similar pages will differ as much as possible (price, availability, quantity in stock)
2- if the pages differ by region, then be sure to use shipping markup
3- generate unique Title, meta descriptions and h1- h2 pages using parameters from the search filter. For example title="Rods from *minimum_price* rubles to *region* 200 pieces"
4- make it possible to leave a review on the page and motivate the user to make it unobtrusivepop-up messages. Alternatively, ask if this page was helpful, if you clicked "yes", then ask to leave a review or share the page on social networks. network, if the answer is no, then ask to describe the problem. Popup form implementation example https://yadi.sk/i/Y6jqYbV03ZRKkn
5- pay a lot of attention to internal linking, for example create pages with lists like "Most requested regions" or "Most requested products", widgets in the sidebar with popular products or "maybe you will be interested in" with similar products in the same region
6- set up sitemap.xml so that it contains all the pages necessary for indexing
7- close all unnecessary pages in robots.txt so that robots do not spend limits on bypassing unnecessary pages
8- configure the site to return last-modified headers so that robots see if something has been updated on the page and do not waste time on pages that have not been updated
9- unique texts on such pages will not have any effect. The result can be obtained only by doing everything that I described above
Yes, in fact, there’s no way (those times have already passed when it was possible to drag 8 lyams of typical pages into the index), you need content, somewhere I read that search engines treat markup in the form of a table easier and consider it as reference information (if you just the site would have posted a bradis table).
If you do not have a specific product guide where you can post its characteristics and description, I can advise you to make a text generator that, based on the described synonyms, will try to generate unique text for the page using a template, an example of a template
something like that - but based on large aggregators, they have their own product directory and for each result they display unique data about the product they are looking for
It’s very simple:
- Think about why the PS should have reasons not to exclude these pages from the index
- Think about how a person could get to a particular one if they were in the index and why exactly on it
- Think about how this particular page would be useful page, for a potential visitor, be it in the index
- Fix everything. Ready!
see competitors
in the process of experimenting, you can fly into a deep pencil case
Add to each product a small type of feedback from the buyer. Generate reviews based on the section
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