How to make HTML components in Gulp?

Question

HTML

I'm trying to implement an analogue of React components, but in the form of plain HTML in Gulp. I used the Nunkucks plugin to include small files in other files, but I didn't understand if it was possible to make a repeatable component there.
For example, if I need to display a group of products. How can this be done with Nunjucks or Pug for example? Maybe there is something more interesting?
I also like the idea of ​​splitting data from a JSON file.