How to make a high-converting landing, examples?

Question

contextual advertising

In particular, what features should a site have?
as I understand it, putting reviews on the site gives a conversion but does not add much, except to get very confused and organize a special system.
Thank you!

Answer 1

Landing should be clear:
1. Clear positioning of what is being sold,
2. Clear CTA in headlines,
3. Description + CTA in text blocks,
4. Clear action CTA – download/buy/subscribe/etc,
5. No water .
Here is a good example:
https://spark.ru/startup/changeagain-me/blog/12092...

Answer 2

ab test should be done and there will be happiness, conversion comes to each landing differently.

Answer 3

Conversion is a matter of marketing. You can make a super tech website that won't convert.
What affects the conversion:
1) Traffic
2) Product
3) Offer

Answer 4

You need hot traffic and an offer (call to action) that is hard to refuse. The title of the landing page decides if it contains an offer that is stupid to refuse, then the conversion increases significantly. Read about 4U headlines or watch Ruslan Tatunashvili's videos, he opened my eyes to conversion. Of course, you can’t do without an A / B test, but that’s a completely different story :)
Conversion also grows when you show the visitor the real benefits that he will receive. I advise you to start with the title, it has all the power.