How to learn internet marketing from scratch?

Question

Marketing

Story: I am 27 years old. Didn't finish high school. I worked here and there, doing different things. Now I work remotely with content for an average salary, the load is very low, I can quite manage a permanent job. I realized that it was time to change something in my life and move forward, and not degrade or stand still. I chose a profession for myself, so that I could study at home and did not need to know the tower. Approached: tester, Internet marketer, editing director (video).
Knowledge: Basic html/css/js.
Question. Tell me the algorithm how to get basic knowledge or even higher in Internet marketing at home, with which they will hire you, at least as an assistant. Books/courses/certain articles. Preferably from beginner level. What terms do you need to know. I will teach using Russian-language materials, and then I can switch to English-language ones. The priority is to start quickly, quickly absorb information and move on to practice in the workplace, so English in entry-level materials will slow down.
Thank you for your prompt response without sarcasm.

Answer 1

To get at least an assistant, you need knowledge of Excel, Word, competent Russian, basic knowledge of Yandex.Direct and Google Adwords, an understanding of the concept of SEO, the ability to navigate the Yandex.Metrica and / or Google Analytics interface, not be afraid of the words "public", " engagement, virality. If everything is ok with at least the first three points, then I recommend the following procedure:
1. Get acquainted with the official information on the Yandex.Direct and Yandex.Metrika systems . This is really the best, most convenient and relevant educational material.
2. Try to read the official Google Analytics and Google Adwords help . It is more difficult here, but you can get the base.
3. Passpreparation for exams on Google Adwords . Try to pass exams in Google Adwords, Yandex.Direct and Yandex.Metrica (Yandex.Expert is still under reconstruction, but when you finish the preparation, it should already be in service). Of course, you won’t pass the exam the first time, but knowledge will come closer to practice.
4. Start your website or landing page. Put Google Analytics, Yandex.Metrica on them. Alternatively, access the analytics of a friend's site. View all reports, try to understand their meaning and purpose of application in practice.
5. Start your group or public on Vkontakte and / or Facebook. Master the management and reading of statistics.
6. Offer for free as a freelancer, or as a help to a friend, setting up and maintaining an advertising campaign in Yandex.Direct. trypick requests . Try to understand how money is spent, how to manage it, what depends on what. As an option, invest 5,000 rubles in advertising a previously launched site, considering this a contribution to your education.
7. In parallel, read articles on the site SEONews and Searchengines , especially its forum , as well as thematic groups and Vkontakte publics .
8. And listen to webinars from Yandex , Google , third-party portals .
9. Go to recruiting sites like HH.ru or My Circlelook for vacancies in contextual advertising, SEO, Internet marketing and view the requirements in order to have an understanding of where you need to improve your knowledge.
10. Get a job as an internet marketing assistant.
Basically, everything. If you go through all these stages and acquire this knowledge, then you will be gladly taken to the agency. I would even envy a person who goes to work already with such a foundation - it will be easy to develop further.
Good luck in your endeavor!

Answer 2

Not a very good choice. The stronger the crisis, the less marketers are needed. If I were you, I would choose a more IT profession.